Zac's Autos 1960s

As the 1960s began, American cars showed a rapid rejection of 1950s styling excess, and would remain relatively clean and boxy for the entire decade. The horsepower race reached its climax in the late 1960s, with muscle cars sold by most makes. The compact Ford Mustang, launched in 1964, was one of the decade's greatest successes. The "Big Three" American auto-makers enjoyed their highest ever sales and profitability in the 1960s, but the demise of Studebaker in 1966 left American Motors Corporation as the last significant independent. The decade would see the car market split into different size classes for the first time, and model line ups now included compact and mid-sized cars in addition to full-sized ones.